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Showing posts from February, 2010

Building Your Brand in Inclement Weather

One of the truths of growing your career is that as you progress through the organization you become broad and shallow as opposed to the staff emphasis of being narrow and deep . By that I mean that when you are on staff you work on a small variety of tasks which you must know completely down to the last detail. As you progress in your career and take on broader responsibilities there simply isn't enough time to go into all the details of every task; that's why you have staff working for you and that's their job. The further you rise in an organization, the more you just touch the tops of your different responsibilities. Your job then becomes fundamentally different; the organization starts paying you for judgement, trustworthiness, dependability and execution. Can they assign you to an area and almost completely walk away from it? If so, you've become a reliable manager. It is in that area of dependability and execution that there's opportunity in times of bad

Building Quality Products One Relationship at a Time

I consider it a life-changing experience having spent 10 years in the Japanese automotive business. Even in an HR role I got to see first hand how a "culture of quality" permeates a corporate culture. I'm not sure that we'll ever be able to install anything like it at Thomas Nelson. Our business model is split between experiential content (live events, social media, etc...), electronic content, and physical content. While we want everything we do to be of high quality and value to the customer, we aren't solely focused on how to make an excellent physical product from the top down. This divided focus is contrary to the type of fanatical devotion to "the thing" you make that is required of a "total quality" culture. Still, we can make high quality physical products, and our product quality is in some cases an opportunity. Some regard the type of focus needed to make an excellent product too "blue collar" and so don't focus enough