Skip the Social Media Staff
In the past few weeks I'm hearing discussion in our company and elsewhere about the potential need for social media specialists of some sort. I believe we should heed the history of technological innovations, get ahead of the curve, and skip this expensive and soon to be outdated step. Social media is on its way to becoming a required and ubiquitous skill set in several job families, not a position or department. I see similarities between this technological development and two others I've experienced in my career; the use of interpreters and the adoption of the personal computer. In international business the model was often that people of different cultures transacted business in some neutral third language or utilized interpreters to facilitate communication. It may seem a quaint notion if you're under 50, but there was a time in business where executives working in foreign countries actually travelled with a person who was paid to help them communicate. Early in my ...